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尺规作图事务—规者,正圆之器也—视觉策略:品牌规圆—设计顾问—视觉沟通—视觉传达

 
 
 

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■文化无根×身份危机■语言‖行为‖传统‖信仰‖道德‖法律‖文化‖艺术■构建形象×塑造身份■修饰即掩饰Le Corbusier

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广告英语术语  

2006-10-16 20:48:13|  分类: 虚无:Light |  标签: |举报 |字号 订阅

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                  广告英语术语——创作用语

                  广告讯息
                  advertising message

                  艺术
                  art

                  艺术方向
                  art direction

                  艺术家
                  artist

                  美术总监
                  art director

                  大创意
                  big idea

                  头脑风暴法
                  brainstorming

                  传播媒介
                  communications media

                  概念化
                  conceptualization

                  方案人员
                  copywriter

                  创意纲要
                  creative brief

                  创意总监
                  creative director

                  创意过程
                  creative process

                  创意金字塔
                  creative pyramid

                  创意
                  creative

                  创造
                  creativity

                  感性诉求
                  emotional appeals

                  控险家
                  explorer

                  事实型思维
                  fact-based thinking

                  信息性
                  informational

                  法官
                  judge

                  指定
                  mandatories

                  讯息战略
                  message strategy

                  非文字
                  nonverbal

                  产品概念
                  product concept

                  理性诉求
                  rational appeals

                  目标受众
                  target audience

                  技巧
                  technical

                  转换性
                  transformational

                  价值型思维
                  value-based thinking

                  文字的
                  verbal

                  形象化
                  visualization

                  战士
                  warrior

                  样片
                  animatic

                  动画技法
                  animation techniques

                  声频
                  audio

                  艾耶1号式
                  Ayer No.1

                  利益式标题
                  benefit headlines

                  正文
                  body copy

                  粗体
                  boldface

                  照相制版
                  camera-ready art

                  表演纲要
                  casting brief

                  结尾
                  close

                  命令式标题
                  command headlines

                  末稿
                  comprehensive layout/comp

                  演示
                  demonstration

                  设计
                  design

                  技巧式正文
                  device copy

                  对白/独白式正文
                  dialog/monolog copy

                  旁白
                  donut

                  标题
                  headline

                  吸引技巧
                  hook

                  图标
                  icon

                  插图画家
                  illustrators

                  企业形象式正文
                  institutional copy

                  整合广告
                  integrated commercial

                  内容段落
                  interior paragraphs

                  斜体
                  italic

                  歌谣式
                  jingles

                  肩题
                  kicker

                  布局图
                  layout

                  预备段落
                  lead-in paragraph

                  生活方式式技法
                  lifestyle techniques

                  标志
                  logotypes

                  助记手段
                  mnemonic device

                  音乐式广告
                  musical commercials

                  音乐标志
                  musical logo

                  叙述式正文
                  narrative copy

                  新闻/信息式标题
                  news/information headlines

                  出镜头
                  on camera

                  拼版
                  paste up

                  摄影师
                  photographers

                  图片说明式正文
                  picture-caption copy

                  方框图片式布局
                  picture-window layout

                  招贴式格式
                  poster-style format

                  主持人式广告
                  presenter commercial

                  启发式标题
                  provocative headlines

                  疑问式标题
                  question headlines

                  广播人物
                  radio personality

                  脚本
                  script

                  印签
                  seal

                  签名
                  signature cuts

                  生活片段
                  slice of life

                  口号
                  slogans

                  故事板
                  storyboard

                  故事板草图
                  storyboard roughs

                  直截了当式
                  straight announcement

                  直接推销式正文
                  straight-sell copy

                  副标题
                  subhead

                  标题句
                  taglines

                  证言
                  testimonial

                  正文
                  text

                  主题句
                  theme lines

                  小样
                  thumbnail

                  收尾
                  trial close

                  图形部分
                  visuals

                  旁白
                  voiceover

                  模拟校样
                  analog proof

                  动画
                  animation

                  合成片
                  answer print

                  光圈
                  aperture

                  音控台
                  audio console

                  底片
                  base art

                  出血版
                  bleeds

                  蓝线
                  blueline

                  照相排版术
                  camera-ready art

                  字符计算式
                  character-count method

                  电影摄影师
                  cinematographer

                  截止期
                  closing date

                  色基
                  color key

                  分色
                  color separation

                  连续调
                  continuous tones

                  控制室
                  control room

                  组排
                  copy cast

                  封面纸
                  cover paper

                  青、黄、红、黑印刷
                  CYMK printing

                  数字媒介
                  digital media

                  数字校样
                  digital proof

                  数码视频效应装置
                  DVE units

                  导演
                  director

                  特排字体
                  display type

                  复制带
                  dubs

                  拷贝
                  dupes

                  电子制作
                  electronic production

                  晒版台纸
                  flats

                  一套铅字
                  font

                  四色印刷
                  four-color process

                  网目凸版
                  halfone plate

                  网屏
                  halftone screen

                  互动电视
                  interactive TV

                  任务夹
                  job jacket

                  出格
                  kerning

                  电脑亭
                  kiosk

                  加空铅
                  leading

                  硬性软片
                  line film

                  线画版
                  line plate

                  实景真人
                  live action

                  外景地
                  location

                  制片场
                  lot

                  指令
                  mandatories

                  公共场所
                  mass audience venue

                  母带
                  master tape

                  合成样片
                  mixed interlock

                  助记手段
                  mnemonic device

                  多媒体演示
                  multimedia presentation

                  正色投影胶片
                  orthographic film

                  透明塑料膜
                  overlay

                  个人场所
                  personal audience venue

                  平台使用费
                  platform licensing

                  后期制作阶段
                  postproduction phase

                  开印前阶段
                  prepress phase

                  预备阶段
                  preproduction phase

                  印刷制作经理
                  print production manager

                  印刷制作过程
                  print production process

                  非公开场所
                  private audience venue

                  制片人
                  producer

                  制作阶段
                  production phase

                  复映复播追加酬金
                  residual fee

                  反差套印
                  reverse knockout

                  无衬线字体
                  sans serif

                  最低合同工资
                  scale

                  衬线字体
                  serif

                  一场
                  session

                  特技
                  special effects

                  插播广告
                  spots

                  剥版
                  stripping

                  叠
                  supers

                  演播人员
                  talent

                  自动台词提示器
                  teleprompter

                  课本纸
                  text paper

                  正文字体
                  text type

                  合套
                  trap

                  字系
                  type families

                  排印工艺
                  typography

                  网页
                  Web page

                  单词计算式
                  word-count method

                  工作样片
                  work print

                  书写纸
                  writing paper


                  广告英语术语——公共关系用语

                  社论式广告
                  advertorial

                  倡导广告
                  advocacy advertising

                  伏击式营销
                  ambush marketing

                  视听材料
                  audiovisual materials

                  公告牌
                  bulleting boards

                  社会参与
                  community involvement

                  企业广告
                  corporate advertising

                  企业识别广告
                  corporate identity advertising

                  危机管理
                  crisis management

                  娱乐
                  entertainment

                  展品
                  exhibits

                  特写
                  feature articles

                  内部通报
                  house organ

                  以货代款
                  in kind

                  机构广告
                  institutional advertising

                  游说
                  lobbying

                  前期市场企业广告
                  market prep corporate advertising

                  营销公关
                  marketing public relation

                  新闻简报
                  news/press release

                  意见抽样
                  opinion sampling

                  慈善行为
                  philanthropy

                  招贴
                  posters

                  传媒炒作
                  press agentry

                  传媒工具
                  press/media kit

                  公共事务
                  public affairs

                  公共关系户
                  public relations

                  公共关系广告
                  public relations advertising

                  宣传
                  publicity

                  公众
                  publics

                  招聘广告
                  recruitment advertising

                  声望经营
                  reputation management

                  撰写讲演稿
                  speechwriting

                  赞助
                  sponsorship

                  赛场营销
                  venue marketing

                  新闻通报录像
                  video news release


                  广告英语术语——广播媒介用语

                  执行证明书
                  affidavit of performance

                  受众构成
                  audience composition

                  受众占有率
                  audience share

                  时间表
                  avails

                  一刻平均听众数
                  average quarter-hour audience

                  一刻平均收听率
                  average quarter-hour rating

                  一刻平均占有率
                  average quarter-hour share

                  交换辛迪加
                  barter syndication

                  无线电视
                  broadcast TV

                  有线电视
                  cable TV

                  单位成本
                  CPP

                  千人成本
                  CPM

                  累积听众数
                  cumulative persons

                  累积收听率
                  cumulative rating

                  时段组合
                  day-part mix

                  预定市场区域
                  designated market areas

                  班车时间
                  drive time

                  首播辛迪加
                  first-run syndication

                  毛评点
                  gross rating points

                  开机家庭
                  HUT

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